John Langdon and Scott Kim are two graphic designers linked with this drawing style. The term is quite new.Īmbigrams history dates back to the early 1980s with Indiana professor Douglas Hofstadter and his associates. The words are seen from the opposite viewpoint direction or orientation may be the same or different from the original text.
An ambigram is a typographic design or art form that may be read as one or more words in their original form and from a different perspective, direction, or orientation.